This can't be good...

Sometimes it seems as though the speed of social media marketing makes us forget who we are, what we represent, and the implications of what we say.  It's easy to throw out a Tweet or FB post and then realize much later that someone might take offense or misunderstand what has been said. 
In our personal life, such occurrences can put a damper on a friendship or lower the respect someone has for us.  For organizations, such poorly thought out remarks can have long-lasting negative impacts on the brand.  Read this post from Scott Monty about recent Tweets from Kenneth Cole.  When I first read with KC wrote it seemed very callous and opportunistic.

Your turn...
Do you think fans of the brand will notice?  Will it change how they view KC products?  Are there any ethical implications in this instance?