Chapters four, five and six, cover a lot of ground, but we'll dive in anyway. Feel free to respond to any or all of the questions.
1. I referenced this in class today. What do you think of the social media as cocktail party metaphor given in Chapter 4?
2. Where are you on blogs? Do you read them? What do you see as the function of a blog in today's world, both media and otherwise?
3. Visit the McDonald's social responsibility blog, Open for Discussion. What is your opinion? How does this blog play into McDonald's larger social media and promotional plan?
4. Have you used Digg? What do you like/not like about it?
5. I think the premise on page 80 about marketing to people, even if you are a B2B firm is really important. What does that mean for how a companies communicates and behaves in the social world?
