By now you should all have started reading the New Rules of Marketing & P.R. by David Meerman Scott.
Here are the questions for the introductory items through Chapter 3. You do not need to respond to each question, but do give your thoughts and impressions after reading the chapter. Here are some questions to help you get started.
1. What is your reaction to the concept of this book? Do you think the rules have changed?
2. What do you think about the "Long Tail" concept? Do you think we still have a market of the masses, or is there a shift to many niche markets?
3. On page 21, there is a quote from Jim Peterson, president of The Concrete Network, "Every business has information that can contribute to the education of the marketplace." Do you agree?
4. Are you surprised that The Concrete Network has as much content as it does?
5. If we perceive marketing as publishing, what does that change about our behavior?
