Book Chat - Chapters 10, 11, and 12

In chapters 10-12 we are starting to get to the nitty-gritty of planning.  Actual ways to think about the customer, and develop programming specifically for different audiences.  Here are your questions!

1. Chapter 10 focuses on marketing in real-time.  How have you seen "real-time" marketing at work?  Was it successful or unsuccessful?
2. What are your thoughts on the Baked Relief story?  Are you inspired?  Motivated?  How could you take this idea and make it your own?
3.  Chapter 11 discusses the buyer persona, and even uses a college as an example.  If you had to create a buyer persona for Bradley University, what would it look like?  (Pick one of the five audiences and describe.)
4.  Setting aside politics for this one, what do you think of the section entitled "Obama for America"?
5.  In Chapter 12, which of the thought leadership tools have you used in the past?  What did you like/dislike about them?

Book Chat - Chapters 7, 8, & 9

Chapters seven, eight and nine focus again on the tools we have to communicate with our constituents.  Here are the questions for this edition of Book Chat.

1. What do you think of the conceptual change from press releases to news releases.  How does this change impact organizational strategy now and into the future.

2. You've probably seen the Mentos and Diet Coke video (if not, go watch it here).  What do you think of the way Mentos reacted to the situation?  Can you think of other brands that have similarly seized the day?

3. The Rules of the Rave are good reminders.  Which is your favorite and why?

4. Are websites more art or science?  What website have you visited recently that made you sit up and take notice, as opposed to just going about your business?