1. What about your individual brand is more clear through social media? What do people know about you that they might not learn from you in person? What insight might this give an employer who is considering hiring you?
2. I love these two sentences, "Companies need to focus on giving content or a tool with utility and purpose to consumers, which is the opposite of traditional marketing, which consumers historically hated. Instead of providing end consumers with a potentially empty promise, as was the case with traditional marketing, companies need to focus on supplying something of value." What companies give you something of value that makes you want to engage with them?
3. The author talks about marketing executives being married to email because of the database information they can use and glean through email. However, since customers are moving away from email, how will companies build their databases in the future?
4. Bill Tily, an 83 year old man, made a habit of reviewing his social media statuses and then identified what he was doing that was an "unfruitful activity". What would you find if you reviewed a month of Tweets or status updates? How might your life be more full as a result of these changes?
5. At the end of chapter 3, the author makes the claim that we all like having something to brag about, and people and companies will alter their behavior to be more interesting. Do you think people alter their behavior to be more interesting? Why or why not?
