The Hardest Thing

One of my greatest challenges is maintaining my social media presence.  Although it doesn't happen often, there are times where I just don't feel like I have a lot to contribute.  At other times, my introverted self shows up and I retreat. 

As much as this makes me a boring Friend, Connection, Blogger or Tweeter, this post from Flowtown points out how social media fatigue can actually create a negative image for businesses.

What do you think, how should businesses keep their social media fresh and valuable?  What are some valuable sources of content they could use?

Do you ever find yourself tired of being out there?

A Great Reminder

This post from Danny Brown on the Real Cost of Social Media is a good reminder for everyone.  Just because social media can be simple and cheap doesn't mean it always will be.  There is integration to consider, as well as human resources and technology.

As with every other trend and phase, social media is not the perfect answer.  It's just a better way to answer in some cases.

Fresh from the Oven

I'm a sucker for new products.  They call my name on just about every grocery shopping trip.  I don't, however, tend to spend much time in the frozen pizza aisle, so this post on Boing Boing caught my attention.

Now, I'm all for hot from the oven pizza and freshly baked cookies, but something here scares me a little.  You know the smell that eminates from a frozen pizza container when you open it?  The part tomato sauce, part cardboard box, part plastic smell?  I just can't imagine that goes well with cookie dough.

What do you think?  Do you smell sweet success for Nestle?

More Simple Points

Andy Sernovitz always puts things in terms that make sense to me.  I like that there are only three points and that each one is doable with just a little thought and motivation.

What has motivated you to "friend" a business?

The Basics



I love the simplicity of this post from Michele Miller.  Of course, Facebook can be much more than these five steps.  These steps, though, are the perfect way to start.

Sears Enlists Bloggers to Build Consumer Electronics Buzz

This piece about Sears is an interesting bridge between friend recommendation and celebrity endorser. Sears expands the firm's current social media presence by partnering with prominent consumer electronics bloggers. Do you think consumers will find value in this added feature from the Blue Crew?