This is our last installment of Book Chat for The New Rules of Marketing & P.R. Although we didn't cover every chapter, hopefully you've done some exploring and thinking on your own. Responses to these questions are due May 7, 2013 at 8am.
1. What did you think of the concept of site personality discussed in chapter 14? What sites do you think do a good job of reflecting their buyer's personality?
2. The chapter on mobile marketing is very eye-opening. Clearly marketers need to adapt their strategies to remain relevant in a mobile world. In fact, the chapter makes it clear that other cultures are more mobile than we are! What do you think of the statement from Christopher Penn that said, "You want to capture people when they're in the moment, especially if it's a retail or service experience, where you can help satisfy a customer. You want to take advantage of that warm felling right then and there to capture them." Has a brand ever reached out to you in the moment?
3. What would you do if somebody surprised you at the airport gate with a free upgrade, drink or snack? What does KLM gain by these random acts of kindness?
4. There's an app for everything! Have you ever used the SitOrSquat bathroom finder app?
5. What did you think of the Amanda Palmer story? What's your plan to make $11,000 using Twitter?
6. Companies know that it is important to be "searched well". Creating content, writing blogs, etc. to improve search results is something Doug Fouts of Xapsis mentioned when he spoke to us. Blogs might not be the perfect choice for every brand. What else could use that might have the same result?
