Enchantment Book Chat #2 - Chapters 2B & 3

Here we go with round #2 on Enchantment.  I hope you are learning some key points from Guy.  I think someone's been quoting him on Facebook, so I'll take that as a good sign.

Questions for this time:

1.  What do you think of Guy's other Likeability factors?  I'm particularly interested in what you think of his encouragement to swear, especially when there is some perception in the world that swearing is for people who don't know what other word to use.  See previous post on the importance of a strong vocabulary.
2.  Do you know any Mensches?  Which characteristics does that person exhibit?

Everyone should answer:
3.  What is your positioning statement?  How did you arrive at your statement?

Enchantment Book Chat Chapters 1 & 2A

Hopefully you've begun reading Enchantment by Guy Kawasaki, and started thinking about "The Art of Changing Hearts, Minds, and Actions".

Here are the questions for the introductory items through the first part of Chapter 2. You do not need to respond to each question, but do give your thoughts and impressions after reading the chapter. (Feedback for this assignment should be go in the comments section of this post.  You have until the next Book Chat is posted to answer.) 

Here are some questions to help you get started.

1. What are your thoughts on his premise that, "When you enchant people your goal is not to make money..., but to fill them with great delight."
2.  What is a brand that delights you?  How is delight better than just good?
3.  What is your reaction to Guy's four factors that make a good first impression?

• Make Crow's Feet
• Dress for a Tie
• Perfect Your Handshake
• Use the Right Words