Memes on Facebook

Every time I the words "only my true friends..." on a Facebook status, I cringe.  It's not that I don't care about animal shelters (look at my vet bills, I definitely do), people with cancer/MS/ADD/dyslexia, missing children, or the like, but in my mind a great cause is demeaned when reduced to a meme Facebook status.

This is a great study conducted by a researcher at the University of Michigan on the characteristics of Facebook memes.  It's humorous and insightful too.

Are you a memer?

More Simple Points

Andy Sernovitz always puts things in terms that make sense to me.  I like that there are only three points and that each one is doable with just a little thought and motivation.

What has motivated you to "friend" a business?

The Basics



I love the simplicity of this post from Michele Miller.  Of course, Facebook can be much more than these five steps.  These steps, though, are the perfect way to start.

Growing the Twelpforce

This article describes the amazing success Best Buy has had with using Twitter to reach out to customers and generate traffic to their website. 

Tweeting for help is a fantastic idea because it is fast and easy.  Customers can reach out from wherever they are and get problems solved quickly.  They also turn to Best Buy in future situations because they know that there is more help waiting. 

Next stop?  Facebook and even greater access to more customers in more sticky situations.