I'm getting ready for a business trip this week. It will be my first time flying with my Nook color. I was curious how the screening rules applied for the e-readers so I did a quick Google. My search led me here - the TSA has a blog!
Actually, it makes sense. The TSA is perceived as distant and adversarial. Trying to connect with travelers on a personal level takes away some of the "us vs them" mentality. However, one quick perusal of the comments section on the e-reader post makes it clear the some people don't perceive the blog as genuine. More proof that the TSA is a brand, not just a government agency, and subject to the same rules as all others--be genuine, be consistent.
Having representatives from the TSA open up and share information is a step in the right direction. However, until all TSA representatives demonstrate compassion, understanding, and a genuine desire to help and protect travelers, all other efforts to do so in social media and elsewhere will ring hollow.
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