Fresh from the Oven

I'm a sucker for new products.  They call my name on just about every grocery shopping trip.  I don't, however, tend to spend much time in the frozen pizza aisle, so this post on Boing Boing caught my attention.

Now, I'm all for hot from the oven pizza and freshly baked cookies, but something here scares me a little.  You know the smell that eminates from a frozen pizza container when you open it?  The part tomato sauce, part cardboard box, part plastic smell?  I just can't imagine that goes well with cookie dough.

What do you think?  Do you smell sweet success for Nestle?